![]() ![]() Airship lets you have up to 1,000 users before you have to subscribe to their paid “App Experience Platform (AXP)” at $25k/year, and the free service covers only basic features: push notifications, web notifications, and in-app messages.ĪXP isn’t the cheapest option, but that’s because it’s not just a simple push notification service - it also offers many other features, such as in-app messaging, a notification center, and deep user personalization and control over messages. Pricing: You can start with a free account or even download a demo app to send yourself a push notification to give Airship a try. Multiple SDKs and REST API endpoints make for easy integration with your app. It also allows for a high level of personalization for push notifications.Īirship partners with all sorts of companies, but it might be more beneficial for large companies (think AstraZeneca, the BBC, or Zillow) because of its emphasis on reliably delivering billions of push notifications in real time and coordinating huge marketing campaigns.Īirship documentation is very comprehensive and detailed, with support for Android and iOS, Windows, and web platforms. It offers more than just push notification services it’s an all-in-one tool, a platform that combines products for customer engagement, lifecycle marketing, and data solutions. Price: what the cheapest plan is, what exactly it covers, and how the pricing scalesĪirship, formerly Urban Airship, is one of the oldest and most reliable services, founded in 2009 at the very beginning of the push notification era.Features: what the main service features are and whether it has common features for notification APIs.API documentation/SDK: how easily the service integrates with your code, how accurate the documentation is, and whether the service supports all mobile languages.To properly compare the services, we’ll weigh them against the following set of factors: To make choosing one less of a challenge, we’ll review the seven most popular services and walk you through their main features. Push notifications have been widely used for more than ten years, so there’s no shortage of such services on the market. Push notification APIs can integrate with your application for convenient and efficient management of these alerts and the data that comes with them. It’s crucial that you offer your users flexibility, giving them several options for managing notifications beyond just turning them on or off. You don’t want to intrude so much that a user would uninstall your app. Of course, never-ending alerts can get annoying. Used properly, they can significantly increase your click-through rate compared to an email blast. If they want to change when, how, or if they receive notifications at all, they simply adjust those in the application settings.įor app developers, push notifications are a great way to keep users engaged with a product. They want their calendar application to post an alert to their mobile or desktop interface, for example, whether or not they have the app open or their screen locked. Most people who interact regularly with smartphones and tablets are familiar with what a push notification is. ![]()
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